Our commitment
We honor the skill and dedication of local artisans with transparency, responsibility, and respect - for the people, the process, and the land that make each creation possible. Every piece we offer is more than a product; it is a tribute to nature, generations of knowledge, and the enduring artistry of human hands.
Bestseller
Featuring an Artisan: Ahmad & His Mother
Craft in Kashmir is not learned overnight, nor practiced in isolation. It is nurtured through families, through generations, and through daily labor at the loom. Pashmina exists today because of this continuity: continuity of place, people, and practice.
This page celebrates both the human lineage of Kashmiri artisans and the natural origins of pashmina itself - from the skilled hands that shape it to the rare goats that make it possible.
Bestseller
The Family Handloom
At the heart of Ahmad’s family practice stands the handloom. Passed down across generations, it is where technique, rhythm, and discipline converge. Though its purpose has remained unchanged, the loom serves as a living symbol of continuity, an enduring foundation of Kashmiri pashmina craftsmanship.
Every motion on the loom tells a story: of patience, skill, and dedication. It is a story echoed by families like Ahmad’s, who have devoted their lives to preserving this delicate art.
Bestseller
Rukhsana Bano, Kashmiri Artisan
Ahmad’s mother meticulously prepares the pashmina threads, using a small wooden frame to wind and stretch each skein. She hand-spins the warping threads, smoothing and strengthening each strand before it reaches the loom.
What may seem simple is anything but. Every thread preserves a tradition that is both a family legacy and a cornerstone of Kashmiri heritage.
Bestseller
The Origin of Pashmina: the Changthangi Goats of the Himalayas
High on the Himalayan plateaus live the Changthangi goats, a rare breed adapted to extreme altitudes and harsh winters. To survive temperatures that fall far below freezing, these goats naturally grow an exceptionally fine undercoat each winter.
This undercoat known as pashm is the source of true pashmina.
In early spring, as the climate warms, this delicate fiber is gently combed by hand during the goats’ natural molting season. No shearing is involved. This seasonal, careful process preserves the quality of the fiber.
Each goat yields only a small quantity of usable pashmina each year, making it rare and treasured.